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Started in early 2009 the consumer generated reviews website was initially an editorial reviews website written by a small staff of writers and reviewers. The website quickly switched formats to a consumer generated reviews website after many reviews came under fire and the company decided the people who could best decide whether a product was good or not would be a consensus of hundreds and thousands of people who had used the products over a longer period of time.

Business Raid has an emphasis on business and technology but have categories where reviewers have reviewed things from online banks such as Ally Bank to as seen on TV products such as the Instyler hair product. The website is diverse in products such as an Epinions or Yelp but carries along with it a strong moderation policy that has been praised by media and businesses alike as many user-generated review websites tend to be a smashing of the product instead of intelligent reviews. The website is owned and operated by the media and marketing holding company Prime-Elite and the website itself has been the talk of acquisitions by other media holding companies due to its potential in a growing consumer or user-generated reviewing website.

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Business Raid - consumer generated reviews